We are living in technologically-advanced times where working from home, working 50 hours a week, and working with several screens have all become a part of the norm. Numerous job titles and careers are transforming day by day. With the ever-changing societal trends and the economy, responsibilities and expectations in the workplace tend to change as well. This means that the individual fields of Marketing and PR are modifying as well.
Due to such advancements regarding technology and communication, it comes as no surprise that the roles in areas relying profoundly on B2B and B2C communication have grown as well. Marketing and PR fields are the two overlapping areas that have shown a response to these changes.
Both PR and Marketing share one common goal: to produce, spread, and magnify a quality message associated with our brand.
Due to this shared goal, we have a lot to gain from the concept of combining our effective PR and Marketing strategies.
Combined Strategies Facilitate Idea Sharing
A PR agency is obligated to know and anticipate the latest trends across all industries worldwide. This opens the door for PR agencies to work collaboratively with their creative and marketing teams regarding ideas for fresh, attractive content.
Marketers can work effectively with PR teams to provide insight into the niche market or consumer trends; it’s a win-win situation.
Content Magnification
The primary focus of Content Marketing is to create webinars, articles, and other materials to complete the brand identity. With PR agency effectively assisting Content Marketers in landing major industry influencers, both the content and the brand are able to achieve their target audience through a sincerely influential method.
The Consistency of Brand Message
It is crucial for the success of a brand that their message be consistent and perfectly keeping in tone with their products and services. All the branded communications should be such that they reinforce the brand’s individuality, persona, and value proposition.
The teams should prioritize developing a consistent editorial line. This way, it can be effectively ensured that the content of the blog and social networks are inconsistent with the potentially-owned public relations topics.
SEO Optimization
Content Marketers are no strangers to the proper utilization of specific keywords into the editorial strategies for considerable enhancement of SEO.
Press releases are extensively reported on the Internet and thus serve as an opportunity to showcase SEO efforts.
By collaborating with Content Marketing, PR releases can be briefly SEO optimized. Moreover, Content Marketers can specify to the PR agency the value of assimilating backlinks and links to the site blog or landing pages.
To sum it up, your PR agency should optimize PR and Content Marketing strategies to achieve ultimate SEO optimization.
Constructing Influencer and Journalist Relations
A leading challenge when it comes to PR is being able to build strong relationships with major journalists and influencers. It is vital for any PR agency to have these links in order to sustain his/her PR performance. To achieve an impactful campaign, linking your content to the PR campaign with your unique brand message is essential.
This will inevitably lead to elevated chances of success for your PR and Marketing campaigns. This directly relates to a much better Return on Investment (RoI).
Bottom Line
While it is true that Marketing and PR each have their own valuable use, they tend to function just as well, if not better, through working in tandem. There are some cases where they require independent functioning, whereas in other cases, the consequence in a particular situation will be a lot more successful with these two fields working together.
